E-letter: Peer expertise

A presenter at a recent seminar came right out and said it. He said anybody that buys an ad page in a magazine should expect a page of editorial as “value-added.” Then he topped it off by claiming his method is “an industry standard.” For one thing, I am sure you know by now that […]

Rendezvous WMS

One of our readers wrote in last month with a capital idea, in my opinion. He said President Trump should shave off the sides of his hair in a Kim Jung Un mimic, go on TV and say, I am coming for you. It would never work, but the visual in my head got me […]

E-letter: Disasters fake and real

The National Post, Financial Post, last Friday on page FP4 buried a headline at the bottom of the page: “Housing bubble not as vulnerable as thought.” In addition to being cold-oatmeal writing, as a bubble is already a vulnerability in a market, the headline is just plain cowardly. It is the National Post over the […]

Show business

Well, we’ve had it. Nowhere to go from here. GreenInUrbs, a European think tank citing its top achievement as an interactive website, has determined that trees create VOCs and contribute to ground-level ozone. Or, at least, they funded the study reported in May on ACS, (American Chemical Society). ACS, according to ACS, advances science, advocates […]

E-letter: Simple rule to prevent backfire

I grouse quite a bit about mass marketing. It deserves it. All it has accomplished so far, besides making a few people rich, is to focus society on its lowest common denominator. H.L. Mencken noted this phenomenon back in 1926: “No one in this world, so far as I know — and I have searched […]

E-letter: Summer stories

It is summer in Canada, and life certainly could be worse. The economy is chugging along at a nice clip and the bellwether indicator for our sector, the number of building permits issued, is up nine percent in May. I understand our national media can find a cloud for every silver lining, but sometimes things […]

E-letter: Opening pitch

There is a lot to like as we enter the summer of 2017. Granted, my associates in the consumer press will find something negative to say, even if the day’s news is the Second Coming. But for us, all the indicators point up. Saturday’s National Post buried one of the most positive stories on page […]

Ideas and energy

What a spring! The river behind the house is back down, and the mink family across the river is getting ready to start its fishing lessons. We haven’t seen the pups, yet, but it’s time. We have orioles, rose-breasted grosbeaks, cardinals and hummingbirds on the feeders pretty much nonstop. In all, a wonderful spring. And […]

E-letter: Clouds from both sides now

Watching politics these days is like watching a cloud of mosquitoes. If you focus on any individual, it can go in any direction, but if you back off and refocus, you can see it’s all one cloud and it moves as one. And you can’t get away from it. Sunday, France elected a man married […]

E-letter: Generations

This is Holy Week across Christendom. It is fascinating in a way how a ages-old tradition such as Christianity can be promoted with ideological zealotry, persecuted with fanatic fervor and dismissed as a quaint folkway, all at the same time. I am not about to start preaching, but factual things fascinate me. Take The Bible, […]