[Coming in March/April 2019 Wood Industry]
Issue focus: Import/Export
Trust and frequency are the cornerstones or marketing success. Marketers can tap into both through Wood Industry.
Trust is not for sale, trust is what Wood Industry has built during 15 years of being a fearless advocate for Canada’s wood products manufacturers. Not for sale, and it can’t be faked. Aligning your brand with Wood Industry gets noticed by Canada’s successful wood manufacturers.
Frequency is the other building block of marketing success. Keep your brand visible, and buyers will associate it with quality and reliability.
Your customers will be looking forward to Wood Industry’s special March coverage on Import/Export. They also closely follow regular departments including Law, Bullets, Filings, new products, our popular shop profiles and Wood Industry’s unique and talked-about editorial comments.
Space deadline: March 11
Contact: Stephen King, 416-802-1225
Wood Industry advertising information:
2019 Wood Industry media kit (lo-res pdf)
Marketers: Subscribe to Supply Side, Wood Industry’s monthly e-letter written specifically for suppliers to Canada’s vibrant wood-processing industry. It’s free, and you may opt out at any time — simply sign up here.
Effective and cost-effective: Sponsored eblasts
Wood Industry’s readers consistently express interest in product news from suppliers. In response, we now offer sponsored e-blasts. The e-mail will be clearly marked on top as coming from W.I. Media (i.e., Wood Industry, or Wood IndustryUS) to help identify your message as being from an industry-friendly supplier that cares about the customer.
There will be a maximum of two slots per month, and they will not go in the same week as the regular, scheduled e-letter for which we have become known. The slots will be allocated on a first-come/first-served basis, and suppliers may reserve one blast, two blasts in a month, or reserve one blast or two blasts for a year, etc. The cost will be $1,200 Cdn. for Canada blasts and $1,200 US for American blasts. Contact is Stephen King at 905-703-6597.
NEW OFFERING: Advertorial case studies
We know advertising is expensive, and we do what we can. We have not had a meaningful raise in rates for 20 years. However, for an introductory period, we can provide an attractive, substitute rate for the case studies, only. The manufacturers are clear. They want to read about their peers that have installed your machinery or supplies. You can speak to Steve King about details, but the rates will be one-time rates for advertorial and will not be part of display ad rates, discounts or programs. Wood Industry will do the writing for you, if you wish, for an additional $1 per word.The advertorial will be labeled, as is standard in magazines, and will tell the story of who bought the product, what challenges they faced before the purchase, why they made the choice they did and what the results have been. You can include contact information about your company and your website, but no sell lines, prices, starbursts, “specials” or other display-ad elements. Contact Steve King for rates and more information today!
Wood Industry is the REAL magazine for Canada’s secondary wood-products industry. REAL profiles of real people doing real things in real time. Real photos. Real-life business management features. Original content. Actual readers and trustworthy circulation figures. Wood Industry.
FSM, the International Woodworking & Furniture Supplier Magazines’ Association, is a worldwide organization supporting professional publishing for the wood products industry. Only one publication per country is invited to join; Wood Industry represents Canada. For more information visit http://www.fsmnet.org/
Wood Industry is published by W.I. Media Inc. Box 84 Cheltenham, Caledon ON L7C 3L7 Canada